#3: GenAI will not replace the investment content specialist
GenAI is here, but great investment content is still human
We live in remarkable times. Since the launch of ChatGPT in November 2022, Generative Artificial Intelligence (GenAI) has been steadily finding its way into almost every aspect of our day-to-day lives. But understanding what GenAI can do, what it cannot, and where to use it, is key.
There are generally considered to be three types of Artificial Intelligence (AI): Narrow AI (which includes GenAI), Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI). Narrow AI, trained and operating within defined boundaries, is the only type of AI we have today. As for what might follow, AGI and ultimately ASI may match or even exceed human cognitive ability, but they remain only theoretical for now.
Narrow AI might sound limiting, but GenAI is already proving transformative. It can summarise company meetings, repurpose existing content into anything from a press release to a presentation, and turn vast quantities of raw financial data into accessible material, all faster than any human could.
GenAI is evolving at breathtaking speed. What was inadequate yesterday is unlikely to make the same mistakes tomorrow. It is extraordinarily impressive at imitation, synthesising, and repackaging, drawing on word pattern recognition and large language modelling.
But for all its power, GenAI is not capable of fully understanding what an investment content specialist does. Creating great investment content requires human judgement. Financial markets are reflexive, emotional and deeply contextual, shaped by uncertainty, psychology, and narrative. These are all firmly human traits.
GenAI does not actually think, but it gives the impression that it does. Human-derived investment content draws on lived experience through economic cycles, market crises and narrative regime shifts. GenAI has never experienced being wrong, and it has never had to learn from being wrong.
Compliance matters too. Investment content carries nuance and consequence. In business, content must be accountable, reflecting mission, values, and beliefs. Ultimately, it is people, not GenAI, that guard against reputational and regulatory risk.
None of this is to say that GenAI does not have a role in content creation. Quite the opposite: it can be a powerful and useful addition to the investment content specialist’s toolkit. Used in the right way, GenAI can raise the floor of investment content creation by testing structure, tightening language, and strengthening clarity.
For now, while we remain in the era of GenAI, the ceiling for great investment content will depend on the skill of the investment content specialist at the keyboard. When AGI and ASI arrive, if they ever do, that may prompt a different answer. But GenAI? GenAI will not replace the investment content specialist.
