About me
An award-winning investment content specialist
My name is Matthew Cady.
I am an award-winning investment content specialist, with over 30 years of financial markets experience across both the sell-side and the buy-side. I have a first-class honours degree in Financial Economics and I am a CISI Chartered Fellow. You can learn more about my professional background on LinkedIn here.
I have proven experience inside the investment process, across asset allocation investment strategy, macroeconomic analysis, and specialist sales. That experience enables me to bridge the investment content gap between what you do and how you communicate that to your clients.
Let me help you create great investment content that opens the door to successful and durable outcomes for both you and your clients.
Why use me
Investment content that reflects your thinking
You are likely here because you need an investment content solution. Perhaps you do not have the skill set already in-house, or you do but your team is stretched. Either way, you need a trusted freelance investment content specialist that can step in quickly and get to work.
This is where Blue Door Content comes in.
Whether you need support on a one-off project, or a longer-term capacity add-on to your team, you can rely on Blue Door Content to help you deliver great investment content.
You are leveraging more than 30 years of experience in financial markets, built across leading investment banks, a specialist macro research boutique and a wealth management platform.
Throughout I have guided and supported clients, gaining their trust, and delivering against the toughest of goals: their expectations.
I know how tough markets can be and how hard it can be to take your investment story to market. It is my ability to relate to your investment process, understand what you do, and create investment content that reflects your thinking, that sets me apart.
Services & Pricing
Focused on delivering high-quality investment content
Blue Door Content works with wealth managers, asset managers and investment teams who need high-quality investment content delivered exactly as agreed, on time and on budget.
Whether you need support translating complex market views into client-ready communication, maintaining a steady flow of commentary, or delivering high-impact campaign and thought-leadership pieces, I can tailor my work to your exact objectives.
Core areas of support include:
Market commentary, calendar reviews and annual outlooks
Thematic and asset allocation narratives
White papers and long-form thought leadership
Intermediary and adviser-facing content
Financial media submissions
Speaker notes and Q&A preparation
Social media and other short-form content
Evergreen educational content libraries
I am an experienced investment content creator across both intermediary and retail audience channels, aligning tone, depth and structure accordingly.
I take time to understand your investment philosophy, process and governance framework, ensuring content accurately reflects how you think and how you invest.
My pricing is flexible and transparent, whether on an hourly or day-rate basis, for fixed-price project work, or for longer-term retained engagements at agreed preferential rates.
Company background
Behind the name Blue Door Content
The name Blue Door Content was chosen deliberately. Across cultures from around the world and across time, colours and thresholds carry deep meaning. The colour blue, and the image of a door, together sit at an intersection of trust and access.
Blue has long symbolised integrity, stability, and clarity. From ancient civilisations that used blue pigments to represent protection and truth, to modern finance where blue conveys confidence and security.
A door, meanwhile, is a universal metaphor, a point of entry, an invitation to step across a threshold, to transition from complexity to understanding. In mythology and literature, doors mark the passage to knowledge, opportunity, and transformation.
Together, Blue Door Content signifies a trusted gateway to communication that is clear, considered, and commercial.
Compliance matters
Blue Door Content works with compliance, not around it
As a financial investment content creator, there is a responsibility and duty of care to make sure that the content that is being produced is compliant.
In the UK, the Financial Conduct Authority (FCA)’s Conduct of Business Sourcebook (COBS) sets out the rules and guidance for how regulated firms must interact with clients, market products, and provide advice.
The principal purpose of COBS is to ensure that firms act honestly, fairly, and professionally in the best interests of clients, with fair, clear, and not misleading communications.
It is why investment content creation should work hand in hand at the start with input from your compliance team.
Involving compliance at the earliest stages of content creation does more than secure regulatory approval; it delivers investment content that reflects your organisation’s values and reinforces its core brand messages.
Compliance is not an obstacle to great investment content. It is part of it.
Awards
Recognised for great investment content
City Of London Wealth Management Awards (COLWMA) 2025
“Best Market Newsletter”
For Brooks Macdonald, as their Investment Strategist and Asset Allocation Committee member, I was lead author for all markets and investment strategy communication across both internal and external stakeholders, including financial press.
I am a CISI Chartered Fellow and Diploma holder, passing exams in Investment Analysis, Interpretation of Financial Statements, and Regulation & Compliance.
Contact me
I would love to learn how I can help you create great investment content
Please do get in touch!
Blue Door Content Limited
19 Oxford Road, Abingdon
Oxfordshire, OX14 2ED. United Kingdom
Legal
Blue Door Content Limited is registered in England and Wales at Companies House, registration 16919219, registered office is 19 Oxford Road, Abingdon, England, OX14 2ED. Blue Door Content Limited ® is an Intellectual Property Office Registered Trade Mark, registration UK00004312515. Blue Door Content Limited is registered with the Information Commissioner’s Office, registration ZC110727. Professional indemnity insurance is maintained for Blue Door Content Limited, details are available on request.